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Australia and STA Travel launch marketing

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Backpackers spent $1 billion in New South Wales in 2013

STA Travel has launched a new marketing campaign together with Destination NSW, the tourism and events agency for the Australian state of New South Wales.

The Work, Study, Play campaign is being launched in key youth markets around the world, including Germany, the UK, the USA, Singapore and Japan.

“The NSW Government recognises the important contribution young visitors make to the NSW economy,” NSW minister for tourism and major events George Souris said. “In the year ended September 2013, NSW welcomed around 435,000 backpacker visitors who spent over 14 million nights in the state and spent almost $1 billion during their stay.”

He added: “This campaign reinforces the multitude of opportunities for young people to not only come to our state to visit, but to study and work as well. A key focus is to encourage young people to spend time in regional NSW to get a full sense of what the state has to offer.”

Emma Hudson, STA Travel global marketing consultant, added: “Sydney and regional NSW are among the top must-see places in the world for our customers, whether they’re students looking for gap year itineraries, or young adults planning their adventures.”

TTG Digital

[pictured: Byron Bay, Australia; photo courtesy Shot at Byron]

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