Amadeus is to expand its sales and catering offering to the hotel industry with the acquisition of Hotel SystemsPro by Newmarket, an Amadeus company.
A U.S.-based provider of sales, catering and maintenance software to the hotel and hospitality industry, Hotel SystemsPro delivers high-performance, ASP-based enterprise and property solutions to more than 4,500 hotels in North America and beyond.
The acquisition, which will see Hotel SystemsPro formally integrated into Newmarket, will complement Newmarket’s existing market reach and expand its overall product offering whilst generating new business opportunities across the Hotel SystemsPro customer base.
Hotel SystemsPro’s flagship product, hotel SalesPro works to automate the entire sales administration and catering delivery process, increasing sales efficiency and customer service at hospitality venues – with a specific focus on mid-tier properties.
“The combined hotel sales and catering space offers immense potential to drive increased value to our customers. With an addressable market of close to $5 billion across the larger hospitality sector, and with between 10% and 50% of hotel revenues typically coming from group and events business, depending on their profile, this is clearly a big opportunity for hotels as they seek to better optimise this area of their business”, said Jeff Hiscox, CEO of Newmarket, an Amadeus company.
He continues: “Hotel SystemsPro’s suite of products fits perfectly with our overall sales and catering solution set, which is also an important component of our broader strategic end-to-end IT vision for hotels”.