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Airports in online destination guide trend

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Gothenburg firm supplies “inspirational” travel content

Iceland’s Keflavik Airport has included a widget on its new customer friendly website that offers travellers “inspirational destination information” online and travel guides in pdf format for more than 400 destinations. InspireMe is a “destination content solution” created by Gothenburg-based destination information supplier ArrivalGuides. ArrivalGuides says it is seeing increased interest from airports for their guides. It has identified a trend where more and more airports are redesigning their websites and adding features to increase interest from customers to use the sites for things other than simply checking flight times.
TTG Nordic
[pictured: Leifur Eiríksson Air Terminal, Keflavik]

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