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Airbnb launches new app, ads, guidebooks

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Site wants to get more travellers to “live like a local”
Accommodation sharing site Airbnb is launching a new global marketing campaign this week aimed at getting more travellers to “live like a local”. The site has also revamped its app.
The new app uses new search technology to match travellers to their destinations and is being launched together with TV, print, online and outdoor ads entitled Live There. In addition, Airbnb is starting a new series of local guidebooks, with local information and traveller tips.
The new initiatives will “encourage people to change the way they experience the world around them”, the sharing site explained.
“The number one reason people chose to travel on Airbnb is they want to live like a local. They don’t want to be tourists stuck in long lines, fighting with the crowds to see the same thing as everyone else,” claimed Brian Chesky, Airbnb co-founder and chief executive.
“Our hosts offer more than just generic hospitality – they welcome travellers from around the world into their communities. Today is the start of an exciting journey to help people not just go somewhere, but to truly live there.”
The updated app includes a “matching system” designed to understand travellers’ preferences, matching them with the accommodation, neighbourhoods and experiences that meet their needs.
Travel Daily News

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