The Board of Directors of AirAsia X has announced the appointment of Datuk Kamarudin Meranun as Group CEO, AirAsia X and Benyamin Bin Ismail as acting CEO of AirAsia X Berhad as part of an on-going reorganization exercise.
In this newly created role, Kamarudin will spearhead developing the overarching strategy for the AirAsia X Group, which encompasses AirAsia X Berhad, AirAsia X Thailand and Indonesia AirAsia Extra.
Benyamin, together with Kamarudin will lead the reorganisation and turnaround exercise to strengthen the company’s balance sheet and to maximise profitability to ensure a stronger financial footing for the company.
“Over the past few months, we saw the company facing challenges in a difficult environment. After a thorough review, a decisive turnaround plan was initiated to put the company on substantially better financial footing to ensure we bring back confidence to the market. With this robust plan in place, AirAsia X will advance to the next chapter of growth and uphold its leadership position in the long haul, low cost market. The AirAsia X board and the co-founders including myself are confident in this plan and we will be executing a rights issue and we will fully underwrite our portion in support of the company.”
“We have a solid company here and together with Ben, who has a thorough understanding of the AirAsia and AirAsia X business model and the culture that has made AirAsia a leading airline, I am truly confident in turning this company around and bringing it to profitable growth. ” said Kamarudin.
On his appointment, Benyamin said, “I am humbled and excited for this opportunity. We will continue to expand into new markets to build an unbeatable regional network. Combined with the synergy with the AirAsia network, we will be able to cement our position as the airline of choice across this region. Under the mentorship of Datuk Kamarudin, my goal is to accelerate our ability to deliver the best product to our guests, drive confidence and best practices to our Allstars.”
Benyamin joined AirAsia Berhad in 2010, heading up the Investor Relations team and most recently played the role Group Head of Corporate Development, Implementation and Investor Relations. Reporting to the GCEO, he led the group in corporate development, finding strategic opportunities complementing AirAsia’s airline and non-airline businesses through Mergers and Acquisitions, investments and special projects. He also managed regional IR, communicating the AirAsia Group strategy, growth and outlook to the investor community.
AirAsia X would like to confirm Azran Osman-Rani’s cessation from the Chief Executive Officer office with effect from 30th January 2015.