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Air travel goes even more upscale

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Etihad, Emirates and JetBlue in luxury battle

An “arms race” is heating up among airlines battling to attract passengers with a taste for luxury, the Los Angeles Times reports.

Etihad Airways recently announced new services of providing on-board chefs and nannies on long-haul flights. The chefs create made-to-order meals for customers in “diamond first class”, while in all classes the nannies help parents by cleaning and entertaining the children.

Meanwhile, JetBlue Airways unveiled its new premium-class service, Mint, which on Airbus A321s offer 16 lie-flat seats, including four suites with doors that close for privacy. The seats have an inbuilt massage feature, and passengers can order free drinks and tapas designed by the famous New York restaurant Saxon + Parole.

Not to be outdone on in-flight luxury, Emirates recently brought in more new amenities for its A380s. First-class passengers can enjoy two on-board lounges with bartenders as well as two shower-spas. The return fare first-class from New York to Dubai costs around $22,000.

Los Angeles Times

[Cartoon by Body and Soul International – www.bodyandsoulinternational.com]

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