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Air France, official partner of the film “Brice 3”

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On 19 October, the famous character Brice de Nice will make his big comeback to the big screen in a second instalment entitled “Brice 3”.  More than ten years after the successful first film, the public will be delighted to discover their favourite surfer from Nice in a new adventure in which he has to catch a plane to save his friend, Marius de Fréjus.
It was against this backdrop that France and the film production crew worked in close cooperation on the production of several sequences, including a particularly spectacular one. Air France even had a real-size aircraft cabin reproduced in the studio so that Brice could surf on the wing of its legendary Boeing 777.
As official partner of the film, Air France appears in the film on 5 occasions, alongside the company HOP! Air France.
A special flight
To mark the avant-première of the film in Nice, Air France decided to team up with GAUMONT to organize a special surprise flight for its customers. As a result, passengers on board this morning’s Paris-Nice flight AF7702 were surprised to see Jean Dujardin and the film’s production team on board. On boarding the plane, they were given a “Brice 3 x Air France” tote-bag containing numerous gifts featuring the famous surfer, including a yellow travel kit! During the flight, a prize draw designated the winner of a Paris-Nice round trip for two people. And passengers were treated to an unforgettable arrival in Nice as they disembarked from the plane on a yellow carpet with a guard of honour formed by Air France agents sporting the film’s colours.
Air France and cinema
With this collaboration, Air France underlines its commitment to the world of cinema with which it has long-established strong ties. As producer, distributor or carrier, Air France has played all the roles over the years, as part of an on-going ambition to promote French films around the world.
Since the first film “Viva Maria” by Louis Malle was shown on board its flights in 1966, Air France has been celebrating world cinema on board its flights. The Company is now one of the largest movie theaters in the world and offers up to 1,200 hours of programmes on demand, available from immediately after boarding up to arrival at the destination airport.
With over 38,000 intuitive navigation screens, every month Air France offers a new selection of recent comedies, dramas and action films.

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