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Air Canada to fly “Rouge” from 2013

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Rouge will operate Air Canada’s leisure routes

Air Canada has released the name of its new low-cost carrier, which will begin flights to Europe and the Caribbean from July 1 next year. Rouge will fly to Venice, Edinburgh, Athens, Cuba, the Dominican Republic; Jamaica and Costa Rica. Tickets for these leisure destinations have now gone on sale, with further destinations likely to be announced.
Loss-making Air Canada hopes that Rouge will lead it to sustained profitability in the face of heavy leisure-based competition from the likes of Transat, WestJet Vacations and Sunwing Travel, and as WestJet prepares to launch a Canadian regional airline, Encore. Rouge will have 50 aircraft in three to five years, according to Air Canada, which is due to take delivery of new Boeing 787s from 2014.
Reuters

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