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Agents urged to know the competition

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Travel agencies advised to go on fact-finding missions in the market

Every agency has to find its own unique selling point that clients can identify. This will involve a certain amount of subtle market research. If your agency and another one close by are stressing trips specifically to Bali then you are not being unique. Study competitors’ websites and advertising and talk to media salespeople and past clients, all the time remaining positive. Ask clients what they like about other agencies they have used. Detect market trends. Such competitive research and fact-finding will enable an agency to position itself in the market and be noticed by clients.
Travel Research Online

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