Accor is Germany’s favourite hotel Group. In the analysis of over one million social media sources, 10,000 online news items and by experts from the Faktenkontor agency, Accor, the German market leader occupied the top spot. With a score of 63.31 points, it was awarded the “Gold” rating. Accor fought off the competition in its category, which included 14 hotel brands, with a lead of over ten points.
“We are exceptionally proud of the fact that our customers have honoured the strategic brand work we do and our day-to-day customer service in our hotels in such a way,” says Michael Mücke, Chief Operating Officer for Accor HotelServices Central Europe. “We will not rest on our laurels but will continue to work on our brands – from budget to luxury – further boosting our service and offering new innovations.”
Price, service, quality and prestige
The ranking was published in Focus Money magazine and is part of the Kundenlieblinge 2014 [2014 customer favourites] study. The analysis used a Web monitoring tool to evaluate social media sources and online news items, and to analyse comments in the four categories of price, service, quality and prestige. Using mathematical methods, the results of the mentions were considered in relation to the brand with the most mentions per category. In addition, the ratio of positive to negative mentions and the number of mentions in one category were also evaluated.