This April, Le Club Accorhotels is offering 500 bonus points to new members who register online. In this article, we describe the advertising campaign.
As well as the measures it has rolled out in the hotels, between April 1 and April 30, Le Club Accorhotels is launching a new recruitment drive that targets the general public.
Le Club Accorhotels is offering future members 500 bonus points if the join the Accor loyalty program.
A worldwide advertising campaign
The campaign uses two visuals featuring the slogan “Make each night count, get rewarded”. It will be displayed on digital screens in several international airports including Paris, Londres, Frankfurt, Munich, Dubaï, Sydney, Melbourne, Bangkok, Beijing ou Shanghai.
It is also featured in banners on accorhotels.com and on the Accor brand websites which redirect the Internet user to the dedicated site.
An email campaign will also back up the advertising.