Air France has recently registered over one million fans on its Facebook page (www.facebook.com/airfrance).
Present on the world’s largest social media network since July 2010, Air France interacts daily with its fans and feeds its wall with posts, videos and photos of its products and services and competitions on more than 50 markets.
France, Brazil, Italy, India, Tunisia and Japan among the leading countries of Air France fans
Air France fans form a global community originating from widely diverse markets: France (20%), Brazil (9%), Italy (8%), India (6%), Tunisia (6%) and Japan (5%).
Fans “like” their promotional Facebook destination, purchase and travel with Air France!
A few days ago, Air France launched its first participatory promotional campaign exclusively on Facebook. Air France fans were able to “like” and choose their first favourite “promotional Facebook” campaign between Venice, Athens and Tunis.
Following a vote by over 5,000 fans, Air France offered from 22 to 23 October a 30%* discount on the fare for travel to Venice, the most “liked”** destination.
Future promotional campaigns and competitions will shortly be organized exclusively on the social media networks.
“We interact daily with our fans and followers to answer their questions and provide them with information on their favourite airline. We have a single objective: to innovate by combining the talents of our marketing, sales and digital teams for our customers’ benefit” @Jean-Michel Mathieu, VP of Air France’s Digital Systems division.
* including tax on departure from Marseille, Nice or Toulouse.
** 60% of fans “liked” Venice based on 5,000 votes, from 17 October to 22 October.
Air France has over one and a half million fans on social media.
On Twitter, Air France has 250,000 followers on 23 markets and has already sent more than 5,000 tweets on its global @airfrance account. Air France also feeds @AFNewsroom, a dedicated account for journalists and aviation enthusiasts.
On Instagram, Air France has 4,600 followers. More than 10,000 photos have been shared in 6 months.